Social Media
One of the most powerful social media platforms is Instagram (in my personal opinion) because this platform is a use of inspiration and also new brands and companies want to market through this platform.
The main users are women and this makes it more powerful because most of the online shopping and purchases are done by women. Me, considered in this list. I use Pinterest to had inspirations on what to cook, or what to wear or even how to decorate my room.
I haven’t done any purchase through Pinterest but because of the inspirations that I like, I go to the product’s website and I proceed to buy what I liked. On top of this, if I liked the product, I start to follow it through Instagram.